The strategy aims to build on the work delivered through local football networks to enhance lives with joy and fulfilment through football.

Vision: More people enjoying grassroots football

Purpose: to enhance people’s lives with joy and fulfilment through football.

Mission: to create a range of inclusive opportunities for people to become involve in football by developing ad governing the game.

The key strategic priorities include:

• Improve playing choice and opportunities
• Deliver equal opportunities for women and girls to play.
• Build more and improve existing facilities
• Tackle poor behaviour
• Develop a valued network of volunteers, coaches and referees

Strategic Drivers are:

• Support thriving community clubs
• Connect and serve participants
• Progress the games governance

Underpinning our strategic priorities and drivers are our values:

• Achieve Together
• Aim High
• Embrace Difference

We continue to embed Safeguarding principles and practices across all areas of the game and through our Youth Engagement Strategy aim to deliver a game to suit the needs of all involved.